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Decision-making in the real world

How an animal responds to confusing signals depends on the circumstances. If the danger of a wrong choice is high, or the consequences of a wrong choice are dire, it is better to stay on the "safe side" and avoid most signals that might be wrong. This is the biological meaning of the peak shift.

The three key signal parameters -- relative abundance, distribution, and payoffs -- are just ways of representing these risks in terms of numbers.

Image: Line graph of frequency of different flower colors. There are more rewarding colors than non-rewarding colors.

Relative abundance (above): if there are a lot more "nectar flowers" (positive signals) than "non-nectar flowers", there is less danger of making a wrong choice. The peak shift will be slight.


Image: line graph of frequency of flower colors. There is only a slight overlap between the rewarding colors and the non-rewarding colors.

Distribution (above): if the two signals only overlap a little, the danger of making a wrong choice is low. The peak shift will be slight.


Image: line graph of frequency of different flower colors. The rewarding flowers have a large reward.

Payoffs (above): if the benefit of making a correct choice is high (above: the nectar flowers have a lot of nectar), and/or the cost of making a wrong choice is low, again the peak shift will be slight.

 

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